Sales Funnels
High-intent journeys,
engineered for conversion.
Every stage instrumented, tested, and improved weekly.
Built to move revenue, not just clicks.
CRO Framework
The Arcta lead journey.
STEP 01
12,400 visits/mo
Traffic Source
Paid, organic, and referral streams routed by intent.
STEP 02
8.2% CVR
Landing Experience
Purpose-built landers with variant testing pipelines.
STEP 03
72% MQL rate
Qualification
Multi-step forms + AI qualifiers pre-score every lead.
STEP 04
3.4× reply lift
Nurture
Behavior-triggered sequences across email, SMS, and DM.
STEP 05
31% close rate
Close
Meetings booked, contracts signed, revenue attributed.
+218%
Avg. funnel CVR lift
-46%
Cost per acquisition
4.1×
LTV increase via nurture